Company News, Marketing News

Bobbi Brown Unveils New Campaign

#LONGWEARLIFEPROOF features extreme athletes in new eye collection.

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By: Christine Esposito

Editor-in-Chief

Bobbi Brown Cosmetics has unveiled #LONGWEARLIFEPROOF, a user generated content-driven campaign created to celebrate the launch of the brand's new Long-Wear Eye Collection. The campaign features some of the world's greatest female extreme athletes—specifically, GoPro-sponsored athletes including American World Cup alpine ski racer and Olympic Gold Medalist Julia Mancuso; halfpipe snowboarding Olympic gold and silver medalist and three-time Olympian Hannah Teter; World Surf League Longb...

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